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Collection info

AW20 Automatic Beauty

Summer collection of the MADFRENZY brand, dedicated to the eco-region of Russia — EAST SIBERIAN TAIGA. Various flora and fauna, combined with industrialization in the very heart of Russia, is the basis of the design idea. Outerwear is mostly focused on uniform
of popular professions in the siberian region. The KNIT-SHIRT part of the collection is filled with graphic design with natural references. The mixture of the 2 different themes led
to the creation of universal clothing
with a bright graphic footprint
for the spring-summer season.
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